Our Story

Kennedy Blue was founded to change the wedding industry: We offer high-quality designer dresses, a better shopping experience, and affordable prices.

Most of the wedding industry hasn’t changed in decades, leading to over-priced products and frustration for millions of couples. You may have experienced some of these frustrations yourself: Bridal shops not providing prices or reliable designer information, not allowing you to take photos until you buy, only carrying samples in one size and color, and suggesting sizes much larger than what you’re used to! What a way to boost self-esteem on the biggest day of your life, right?

Why is most of the wedding industry like this? It’s simple: Almost all designers and retailers are stuck in the past and inefficient. What’s worse, all of these inefficiencies and crazy policies end up driving dress prices way up! And if you happen to find a good deal, you’re more than likely going to sacrifice quality and service.

That’s where we come in. Kennedy Blue was created to provide an alternative.

We follow 2 basic philosophies:

  1. We only sell our products on our website and through trusted retailers who share our vision.
  2. All of our products are designed in-house with the help of customer feedback.

By following these 2 simple philosophies, we’re able to provide high-quality designer dresses at reasonable prices. We’ve also made the shopping experience easier with our At Home Try-On program. This service allows you to choose one or more bridesmaid dresses in your desired size and color, have them shipped to your home, try them on for style and fit, and order your favorites for the entire wedding party.

See our vision in action by visiting our exclusive retailer the Wedding Shoppe in Saint Paul, Minnesota. There, Kennedy Blue dresses are available in almost every size and color, allowing bridesmaids to toss out the tape measure and try their favorite styles on for themselves.

Since 2012, more than 30,000 bridesmaids have worn Kennedy Blue dresses, and that number continues to grow every year (see our real weddings for proof!). Although we’re proud of our growth, there are still many more wedding parties overpaying for a substandard experience and low-quality products. Our mission is nowhere near done!

Wedding shopping doesn’t need to be complicated. Customer Feedback + Creative Thinking = Great Dresses at Affordable Prices!

Thank you!
Jimmy Fritz
Co-founder of Kennedy Blue