Many wedding retailers face a challenge with legacy wedding brands. These brands often have high costs, such as expensive office rent, overpriced photoshoots, and costly sales reps, making their products unaffordable. Furthermore, these legacy brands often lack understanding of the retail and customer needs, leading to poor product sales.
Kennedy Blue was established in 2012 to address these problems. Our products are informed by data and customer feedback, and we use modern tools and efficient systems to minimize overhead. This enables us to provide high-quality, beautiful dresses and accessories at an affordable price.
We have primarily sold products directly to consumers online, but we plan to expand our offerings to retailers in 2023. Although many couples shop online, we understand that most couples prefer to shop both online and in retail stores.