Become A Kennedy Blue Retailer We make this easy! We're redefining wholesale for the digital age. Unlike legacy suppliers, we've stripped away the unnecessary costs – no sales reps, no fancy offices, just efficient online ordering and direct shipping. This means better prices for you and no minimum orders. Plus, we invest heavily in marketing to drive brides to your store. It's wholesale reimagined, designed to boost your bottom line and simplify your business. APPLY TO BECOME A RETAILER Experience Wholesale with a Difference No Minimum Orders: Unlike many wholesalers, we don’t require minimum orders. This reduces your upfront investment and lets customer demand drive your future sales. Proven Products: Our retail store, The Wedding Shoppe in Minnesota, tests and sells our products, ensuring that only the best-performing products make it to your shelves. Flexible Pricing: Set your prices to reflect your local market and enjoy a healthy margin. Stay competitive with online brands while tailoring your pricing strategy to meet the needs of your customers. Extensive Marketing Reach: With millions of customers visiting our website each year and hundreds of thousands on our mailing list, our significant investment in marketing drives customers directly to Kennedy Blue retailers. Easy Ordering and Delivery: Our B2B portal makes ordering a breeze. Simply log in, shop with wholesale prices, place your order in the shopping bag, and we’ll handle the rest, shipping directly to your store with the same delivery times as our customers. About Kennedy Blue Transforming the Wedding Dress Shopping Experience Kennedy Blue was founded in 2012 with a mission to revolutionize the wedding industry. We recognized the frustrations that many brides face during dress shopping and set out to create a more enjoyable and accessible experience. Our approach includes: Inclusive Sizing: Offering dresses that fit standard sizes, making it easier for brides to find their perfect fit. Omni-Channel Shopping: Allowing customers to research and shop both online and in-store, providing a seamless and flexible shopping experience. Try-On Options: We offer customers color swatches to find their perfect colors and sample dresses in multiple sizes for brides to try on. Coordinating Accessories: We offer a range of accessories to ensure customers can easily find color-coordinating products for their wedding day. By launching our wholesale program, we aim to help bridal salons and wedding retailers stay competitive with emerging online brands while maintaining the high quality that Kennedy Blue is known for. While we sell our products directly to consumers, a significant portion of our customers prefer the in-store experience. This preference is evident at The Wedding Shoppe, where Kennedy Blue is the top-selling brand. This highlights the strong demand for our products in a retail setting. If you have any questions or need further information, please don't hesitate to reach out. We're here to help you every step of the way. How to Apply Please fill out the form below and you will be added to the KBAR program waitlist. We will keep you updated once we get closer to launch. Frequently Asked Questions How do I apply to become a Kennedy Blue retailer? To apply, simply visit our Wholesale Program landing page and fill out the application form. Once submitted, our team will review your application and get in touch with you for further steps. What are the requirements to become a Kennedy Blue retailer? We require retailers to have a valid business license and a physical retail location. Additionally, you will need to provide a tax exemption certificate if applicable. Is there a minimum order requirement? No, we do not have a minimum order requirement. This allows you to order only what you need, reducing your upfront investment. How do I set up a B2B account? Once your application is approved, we will guide you through setting up your B2B account. You will receive login credentials and instructions on how to access our B2B portal. Can I view wholesale prices online? Yes, once your B2B account is set up, you can log in to our website and view wholesale prices directly. The prices will be automatically adjusted to reflect wholesale rates when you are logged in. How do I place an order? Placing an order is simple. Log in to your B2B account, shop our website like normal, add items to your shopping cart, and proceed to checkout. Wholesale prices will be applied automatically. What are the payment options for wholesale orders? We accept credit card payments for all wholesale orders. Payments must be made upfront before the order is processed. What is your shipping policy? Special order products like wedding and bridesmaid dresses have longer production times, which are detailed on our website. In-stock products are typically processed within a few business days. For large-quantity orders, please contact customer service to calculate bulk pricing and production time. Can I track my orders? Yes, once your order is shipped, you will receive a tracking number to monitor the delivery status. For special orders, we may have limited visibility into the exact status while it is being produced by the factory. Once the order has been handed off to a shipping carrier, you can track its exact status. What is your return and exchange policy for wholesale orders? All sales are final on wholesale orders. Do you offer marketing support for retailers? Yes, we provide marketing materials and support to help you promote Kennedy Blue products in your store. This includes access to high-quality images, promotional templates, and more. Any images can be downloaded from our website and used on your site. If you have a large enough sample collection, we will also list your store on our retailer locator. How many products do you recommend we buy for samples to be successful? We recommend purchasing enough products to represent the full collection. Offering the top-selling products in popular sizes will give customers a robust shopping and try-on experience. Retailers with a comprehensive selection will be listed on our vendor locator. How can I contact customer support? If you have any questions or need assistance, you can reach our customer support team via the Contact Us page on our website. We offer support through email, phone, and live chat. Do you provide training for new retailers? Yes, we offer training resources including video tutorials, step-by-step guides, and webinars to help you and your team get started with Kennedy Blue products and our B2B portal. How often do you release new products? We regularly update our product line based on trends and customer feedback. Retailers will be notified of new product releases through our regular newsletters and updates. Unlike typical wholesalers who release products biannually, we release products as needed and after they have been tested and reviewed by customers. Our goal is to release the right products rather than too many products. Can I set my own retail prices? Yes, you have the flexibility to set your own retail prices to reflect your local market and desired margins. There are no pricing restrictions from Kennedy Blue. We do offer a pricing sheet with recommended pricing based on staying competitive with other online retailers or achieving higher margins for in-store sales. Will Kennedy Blue sell products to multiple stores in the same area? No, we do not have a minimum order requirement. This allows you to order only what you need, reducing your upfront investment.No, we do not have a minimum order requirement. This allows you to order only what you need, reducing your upfront investment. You also sell products directly to customers. How can I compete with KennedyBlue.com? Although we receive thousands of brides and wedding parties on our website each year, only a small percentage order online. Most customers still prefer to shop in a retail store. While there may be times when we run sales or offer lower prices than stores, many customers value the in-store shopping experience and avoid the cost of home try-on dresses. For example, The Wedding Shoppe, one of the largest retailers in the US, sells thousands of Kennedy Blue bridesmaid dresses per year, along with many of our wedding dresses and accessories.
Dresses starting at $99
Dresses starting at $99