Kennedy Blue Authorized Retailer Program

Coming Soon in 2024

The Kennedy Blue Authorized Retailer (KBAR) program is a solution for wedding industry retailers. It gives qualifying retailers access to Kennedy Blue's products, leads, and other marketing benefits. Check back later to apply

Many wedding retailers face a challenge with legacy wedding brands. These brands often have high costs, such as expensive office rent, overpriced photoshoots, and costly sales reps, making their products unaffordable. Furthermore, these legacy brands often lack understanding of the retail and customer needs, leading to poor product sales.
Kennedy Blue was established in 2012 to address these problems. Our products are informed by data and customer feedback, and we use modern tools and efficient systems to minimize overhead. This enables us to provide high-quality, beautiful dresses and accessories at an affordable price.
We have primarily sold products directly to consumers online, but we plan to expand our offerings to retailers in 2024. Although many couples shop online, we understand that most couples prefer to shop both online and in retail stores.

We are still finalizing the details, but we are dedicated to providing the best products and experience for wedding retailers. This includes:

  • Affordable products for customers and high margins for retail stores to better serve them.
  • We collect thousands of customer leads each month, and our goal is to offer these leads a local shopping experience with Kennedy Blue products.
  • Our showroom located in Saint Paul, Minnesota (The Wedding Shoppe) enables us to refine our products and marketing efforts, ensuring that retailers have access to top-selling products and effective marketing campaigns that attract couples to their store.

How to Apply

Please fill out the form below and you will be added to the KBAR program waitlist. We will keep you updated once we get closer to launch.

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