Kennedy Blue’s Privacy Policy

Kennedy Blue’s Privacy Policy

Last Updated: February 15, 2024

Our Privacy Commitment to You

Kennedy Blue LLC, along with including our affiliates, subsidiaries, and companies under common control (collectively, “Kennedy Blue,” "we", "our" or "us") respect your privacy and are committed to protecting it through our compliance with this policy. This Privacy Policy is designed to maintain your trust and confidence, help you understand how we collect, use, and protect personally-identifiable information you decide to share, and help you make informed decisions about how you may access, correct, or delete this information. By using or accessing (the “website”), making a purchase through the website, or otherwise communicating with us as part of the services we provide via the website, you agree to this Privacy Policy and are accepting all policies and practices described in this Privacy Policy. Your continued use of this website after we make any changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

Messaging Service and Choices

Together with our Terms of Service, this Privacy Policy also explains how we collect and use information about you in relation to its text message marketing program (the “Messaging Service”). We use Klaviyo to provide the Messaging Service to you. For the purposes of the Messaging Service, Klaviyo acts as our service provider and data processor of your information. Please continue reading below to learn more about the information we collect and use as part of our Messaging Service and your options with respect to such activity.

  1. Information We Collect

We collect information that you provide on this website and through other sources, such as off-line events and wedding fairs. For example, if you choose to place an order or subscribe to certain features available through this website, you must first complete the registration form. During registration you are required to provide personal information, such as your name and email address. We use this information as listed below in “How We Use Your Information” section. If you place an order, we will require your first and last names, billing and shipping addresses, a telephone number for both billing and shipping addresses, email address, and credit card information. Additionally, if you contact our customer service, we will ask for your name, postal address, email address, telephone number, and any other necessary information needed to assist us with your request.

Personal Information We May Collect or Receive About You

For the purposes of this Policy, “personal information” or “personally identifiable information” is any information that identifies, relates to, or can be used to contact a particular individual. The types of personal information we collect from you directly includes the following categories:

  • Contact information – first name, last name, email address (personal or business), mailing address (personal or business), billing address (personal or business), telephone number (personal or business), and employer and employment details.
  • Account information – if you create an account with us, your username, account password, account number, and other information that we may request or that you may provide relating to your account.
  • Transactional information – details about your transactions with us, including method of payment, payments received, payment details, transaction history, and other information relating to the services purchased by you.
  • Financial information – if you make a purchase, your bank or payment card information and billing information. Note, this information is collected and processed on our behalf by a third-party payment processor.
  • Marketing information – details regarding informational and promotional materials you may have requested or received from us, the products in which you are interested, your receipt of promotional communications, and information on your marketing or communication preferences.
  • Communication information – details of any communications or inquiries you submit to us, including technical or customer support requests, through email, calls, chat functionalities, or other features available on our website.
  • Device and usage information – details regarding how and when you use our website, including the device used to connect to our website, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what website or search terms referred you to our website, and information about your interaction with our website.

We collect this information when you access, use, or navigate our website, fill in forms on our website, request information on our website, make a purchase via our website, communicate with us (including by phone, email, chat, or otherwise), interact with a chatbot on our website, visit or engage with our social media pages, participate in surveys or sponsored activities, or otherwise provide us with personal information.

Note, if you communicate with us via a chat or similar feature embedded in our website, the service provider we use to facilitate the feature will be collecting any information (including communications) you provide via the feature as you provide it.

Please note that we may aggregate or anonymize the foregoing types of data such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.”

Messaging Service

We collect various information when you use the Messaging Service. For example, we collect the phone number and email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.

We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).

If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.

Children Under Age 13

This is a general audience website. We do not knowingly collect or solicit personal identifiable information from anyone under 13 years of age. Please do not attempt to register or send any information about yourself to us if you are under 13 years of age. If a child has provided this website with personally identifiable information, we ask that a parent or guardian please send us an email at, and we will delete the information about the child from our files.

Information That is Automatically Collected

We use third-party advertising consultants, service providers, and vendors to increase this website’s visibility, and we may collect personal and non-identifying information about your visits for the purpose of improving this website. For example, we may keep track of how you were directed to this website, how you navigate through the website, which products you browse, and which products you purchase. We may also collect data such as a visitor’s IP address, location data and device used. To accomplish this tracking, we use automatic technology such as cookies and search engine analytics.

Personally-identifiable information is also automatically collected by our website. Our website uses cookies to help customize our website and retain your password so you do not have to re-enter it each time you visit the website. Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our website. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. We set a persistent cookie to store your passwords, so you do not have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our website (such as products recently viewed). We do this through advertising tools such as Google Adwords and Adwords Remarketing. You can review Google’s Privacy Policy here.

We also use cookies to help keep track of items you put in your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages, including via SMS text message if you receive text messages from our Messaging Service. For more information on this, please see the section titled, “Messaging Services, Choices, and Controls,” below.
Most web browsers automatically accept cookies. If you do not wish to permit the placement of cookies on your computer, most web browsers have a feature which will allow you to block cookies. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. If you reject cookies, you may still use our website, but your ability to use some areas of our website, such as contests or surveys, may be limited. If you choose to accept cookies, you can later opt out of accepting cookies by following the procedures in the section titled, “Your Choices Regarding the Information We Collect,” below.

Cookies and other tracking technologies, such as tags, pixels, gifs, go hand-in-hand. The data collected via these technologies may be used by Kennedy Blue, but it also may be used by the third-party vendor who supplied the technology or tool. For example, as described above we use advertising tools such as Google Adwords. When you interact with and use our website, Google’s tools and technologies collect information about your interaction and use of the website. Kennedy Blue may analyze this information to better understand our web traffic. Google may also use this information, however, to improve its advertising services and to serve you ads on other platforms or websites on behalf of third parties. The use of cookies, pixels, and similar technologies by our tracking utility companies and service providers such as Google, Facebook and YouTube, is not covered by our privacy policy. While we may leverage these technologies for our own business purposes, we do not have access or control over how third-party vendors use these cookies or other technologies. Our tracking utility company and service providers use session ID cookies to make it easier for you to navigate our site, in order for you to use the shopping cart, etc. To disable cookies, pixels, or web beacons, and to otherwise limit the ability of third parties to target you with advertisements across various websites or platforms, please review the privacy and advertising settings for your social media account, email account, browser, and device.

We may also collect certain non-identifying information about visitors to this website, including but not limited to the identity of their internet browsers, types of operating systems, and locations and the domain names of their internet service providers.

We use Google Adwords to employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information. To learn more about our advertising company’s use of clear gifs, please go to

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see the section below titled, “Your Choices Regarding the Information We Collect.”

We also collect log information and files about visitors and those who interact with our website. This information allows us to identify, verify, investigate, and monitor for security concerns.


 We post customer testimonials on our website which may contain the customer’s first name and last initial. If you choose to submit a testimonial, we may use your first name and initial, photographs, wedding story, wedding date and location, and dress style after first obtaining your express permission via email to post these items. We will not share any other personally-identifiable information as part of the testimonial. You may request that we remove your testimonials by contacting our customer service at

Contests and Promotions

If you choose to request information from us or participate in a promotional or marketing program available on the website, such as contests, sales promotions, newsletters, wedding events, and fairs, we may ask for your name, address, phone number, and other information. Supplying this information is strictly voluntary. We also periodically send an email newsletter. If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we provide you with a way to unsubscribe to the newsletter. Please see the “Choice and Opt-out” section for details.

Other Aggregate Information

We may also collect aggregate, non-identifying information and automatic information concerning our customer website navigation, access, and browsing and purchase activities to improve this website, and for internal marketing, advertising, and other business research purposes.

Public Forums

Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

  1. How We Use Your Information

We (and the service providers acting on our behalf) use your information for the following purposes:

  • Processing any purchases you make via the website, including any refund claims. In particular, we use your personal information to accept, confirm, acknowledge, process, fulfill, and ship your orders. Our customer service department may use this information to communicate with you concerning your order. Your credit card information will be electronically stored and processed by our third-party payment processor, which allows us to bill your credit card company. We also verify credit card purchases through a third-party payment processor.
  • Providing and optimizing your experience on our website and ensuring that our content is presented to you in the most effective manner.
  • Communicating with you and responding to your inquiries and communicating regarding your purchases, our services, our agreements with you, and other issues.
  • Sending you promotional or informational communications and solicitations, tracking your marketing preferences, and for our internal marketing purposes.
  • Managing customer service issues, including issues relating to the product you purchased and customer feedback.
  • Developing, updating, and improving our website, customer service, and customer experience, and otherwise improving our knowledge and insights regarding customers.
  • Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with the website or the purchase of any products.
  • Enforcing our agreements with you, complying with our legal or regulatory obligations, and defending or advancing legal claims.
  • Notifying you about changes to our website, products, or material changes to this Policy.
  • Providing you with surveys or otherwise soliciting feedback from you.
  • To deliver, analyze, maintain and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.
  • Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.
  1. Messaging Services, Choices, and Controls

We may share, transfer, or disclose your information, if you consent to us doing so, as well as in the following circumstances:

Service Providers. We may share your information with third parties to help us provide the Messaging Service to you.

Legal Requirement and Protection of Klaviyo and Others. We may disclose your information if we believe such disclosure is necessary or appropriate to: (i) comply with applicable law and legal processes; (ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce a contract with us; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain.

From time to time, we may share aggregate or de-identified information about use of the Messaging Service and such aggregated or de-identified information may be shared with any third party, including advertisers, promotional partners, and sponsors.

Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional opt-out information, please review our Terms.

If you are experiencing any problems with the Messaging Service, email us at

  1. Third Parties to Whom We Disclose Your Information

When the information we collect is aggregated, anonymized, or otherwise does not identify you, it is no longer considered “personal information.” We may use such information for any purpose or disclose it to third parties, to the extent permitted by applicable law.

We disclose the personal information we collect from and about you to the following types of third parties:

  • Marketing Providers: We DO NOT sell, trade, or rent your personally-identifiable information to third parties such as marketers or other electric commerce providers for their promotional purposes. As noted above, however, third-party social media and search platforms may collect information about you via cookies, pixels, tags, and similar technologies automatically when you access and use our website and we do not control how they may use the information collected through such technologies.
  • Contractors and Service Providers: We engage other companies, consultants, and individuals to perform business functions on our behalf, including filling orders, delivering packages, sending packages and mailers, maintaining customers lists, conducting data analysis for website optimization and marketing, and processing payments (including credit card processing). The personal information we provide to our service providers acting on our behalf is only used to perform those specific duties and functions for which the service provider has been engaged.
  • Ad Agencies/Consultants: We may share your personal information, as well as non-identifiable information in aggregate form, with our advertising and marketing consultants and vendors. For example, we may inform an ad agency or a consultant that a certain number of individuals visited a specific section of the website and/or that certain individuals were from a particular zip code. This information is used to improve the website, and we will not disclose any information that could be used to specifically identify any individual, except to the extent the ad or marketing agency is acting as our service provider (as described above).
  • Law Enforcement: We may be required to disclose user information pursuant to lawful requests, such as subpoenas or court orders. Additionally, we may share personally-identifiable information when we believe it necessary to comply with the law, to enforce the Terms of this website, or to protect our interests or rights, property, and safety of our employees and customers, and in any circumstances that we deem to be a threat to public safety.
  • Merger, Acquisition or Sale of our company: If we are involved in a merger, acquisition, or sale of all or portion of our company or its assets, your personal information may be transferred to the buyer or successor to our business as part of the assets or business being transferred or acquired.
  • Professional advisors: We may disclose your personal information to our lawyers, accountants, or similar advisors.
  • Linked Websites: Our website contains links which direct users to websites operated by third parties. Our Privacy Policy does not apply to other websites. If you choose to click on one of these links, you will be directed to the website operated by a third party. Any information that you submit at these websites is submitted directly by you to these third parties and will be governed by that third party’s privacy practices and procedures. We are not responsible for the privacy policies or practices of these third parties.
  • Social Media and Search Platform Widgets, Pixels, or Tags: Our website includes various buttons, pixels, and tags, such as the Facebook, Twitter, Pinterest, and Google+ “like” buttons and widgets, the Meta Pixel, our Kennedy Blue Support chatbot, and other similar interactive mini-programs that run on our website. These features may collect personal information about you and your use of our website, including your IP address and the pages you visit on our site, and may set a cookie to enable the feature to function properly. Social Media and Search Platform features are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it, but note that these third parties may collect your information automatically and instantaneously when you access or use our website.

We may also disclose your personal information those parties we indicate in our disclosures to you when you provide us the information.

  1. Your Choices Regarding the Information We Collect

You can at any time review and update your personal information, including your name, billing or shipping addresses, email address, telephone numbers, and payment method by accessing the My Account section of this website. If your personally-identifiable information changes, or if you no longer desire our service, you may correct, update, delete, or deactivate your account information by making the change on our member information page, by emailing a customer service representative at, or by contacting us by telephone at the contact information listed below.
You can opt-out of our use of cookies, pixels, tags, and other automatic tracking technologies as described in the section above titled “Information That Is Automatically Collected.” Please note, where the information does not identify or specifically relate to you, it is no longer considered “personal information,” and may be used by us for any purpose -- You cannot access or change other non-identifying information that we collect in aggregate or an automatic basis from visitors to our website.

If you no longer wish to receive our newsletter or promotional materials, you may opt-out of receiving them by following the instructions included in each newsletter or communication, or by emailing our customer service at, or at the address and phone numbers listed below. We also offer an opportunity to opt-out of certain communications on the My Account page of this website.

Note, our website does not honor “Do Not Track” signals.

  1.  Rights Afforded to Certain Individuals

California Residents

California Civil Code § 1798.83 (California’s Shine the Light Act) further permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident, you may ask us to refrain from sharing your personal information with certain of our affiliates and other third parties for their direct marketing purposes. Please tell us your preference by contacting us at the contact information below.

Nevada Residents

Under Nevada law, Nevada residents who have purchased products from us may opt out of the “sale” of “covered information” (as such terms are defined under Nevada law) for monetary consideration to a person for that person to license or sell such information to additional persons. We do not engage in any activities that would be considered a “sale” under Nevada law. You can contact us at the information below to learn more or make a request under Nevada law.

  1. Security of Your Information

Our store is hosted by Shopify, Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application.

If you choose a direct payment gateway to complete your purchase, then Shopify (not Kennedy Blue) collects, processes, and stores your payment card data.

We use commercially reasonable measures to protect your personal information from unauthorized use or disclosure, as are appropriate to the risk. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee your information’s absolute security.

Secure transmission is not used for our product pages, general website information, testimonials, or registry. Although we cannot guarantee against any loss, misuse, unauthorized disclosure, alteration, or destruction of data, we try to prevent such unfortunate occurrences. Please be aware that no method of transmission or electronic storage provides certainty of security. We therefore cannot guarantee absolute security of the personal information and email addresses we collect.

If you have any questions about security on our website, you can email us at

  1. Third-Party Websites

Our website may link or direct you to websites or platforms operated by third parties. These third-party sites or platforms are not managed by Kennedy Blue, and your use of such sites or platforms is subject to the applicable third party’s terms and privacy policy. The privacy policies of other websites will vary in how well your personal information is protected. Note, if you provide personally-identifiable information online that is accessible by the public, you may receive unsolicited messages from other parties. It is ultimately your responsibility to maintain and protect your personally-identifiable information. Before you submit any personally-identifiable information, read the posted privacy policy of every third-party website and platform, whether you are linking from our website or browsing websites on your own.

  1. Your Consent to This Privacy Policy, Including Any Future Revisions

Your use of this website is subject to this Privacy Policy as well as our Terms (which do include binding arbitration provisions, which we encourage you to closely read and review). If we decide to change this Privacy Policy, we will post those changes to page and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Your continued use of this website after we make any changes is deemed to be acceptance of those changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.

  1. Contacting Us

If you have any questions or concerns, please contact us at You may also call our customer service department in Minnesota at 651-294-7199, and all other areas at 1-844-294-7199.


Your cart is empty!