Summer Sale · Ends July 31
All bridesmaid dresses now $99–$129
Save up to 40% on bridesmaid dresses. Plus 20% off suits, up to 50% off robes, and our 177-page wedding planner free.
Sale ends in
26Days
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Ends July 31
On sale now · Ends July 31
Deals across the whole party
From the bride’s side to the guys to the moms — everyone saves. Limited quantities, while supplies last.
Biggest deal 
Bridesmaid dresses
Now $99–$129
Save up to 40% on our full collection — no code needed.
Shop dresses → Ships fast 
Ready to ship
Need it fast? Ships in days
Cutting it close on your date? Hundreds of in-stock styles ship in 3–5 business days — no long wait.
Shop ready-to-ship →
Suits, tuxes & ties
20% off + free shipping
Dress the guys too — color-matched to your dresses, with free shipping on every order.
Code: SUITUP Shop suits → Almost gone 
Robes & PJs
From $9.99 (up to 50% off)
Getting-ready robes, PJs & sleep shirts for the whole party. Stock is running low — while supplies last.
Shop robes & PJs →
Mom’s dresses
Now $99–$129
Coordinate the moms too. Mother-of-the-bride & groom dresses at the same can’t-miss prices.
Shop mom’s dresses → Free download 
Wedding planner
Now free (was $19.95)
Our 177-page planning guide — budget worksheets, countdown checklists, vendor questions and day-of details. Rated 4.8/5 by 238 couples.
Download free planner →Not sure on color yet? Order 5 free swatches and match in your own light first.
Order free swatches →Don’t miss it
The Summer Sale ends July 31
All bridesmaid dresses $99–$129, plus deals across the whole party. Limited quantities — once they’re gone, they’re gone.
Sale runs through July 31 · While supplies last · Discounts vary by styleBlack Friday Sale Details
Your bridesmaids want dresses that look and feel amazing. Unlike most brands, we deliver quality and comfort at an affordable price.
- Free Exchanges & Easy Returns
- Perfect Color Match
- Sizes 00–32, Junior & Maternity
- Built-In Bra Cups & Structure
- Fully Lined, No-See Through Skirts
- Zippers That Don't Snag or Break
- Designed in the USA
What Makes Us Different
Every wedding party deserves an amazing experience.
That’s why we started Kennedy Blue. Brides deserve high-quality, stylish dresses that are affordable and easy to order.
No overpriced markups like traditional salons. No cheap quality or poor service like many online retailers.
Here’s how we’re different:
- Free Exchanges & Easy Returns: Not sure about the fit? Exchange your dress for a different size, style, or color.
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Guaranteed Color Match: Our advanced dyeing process ensures your bridal party matches perfectly, no matter when each dress is ordered.
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Sizes 00–32, Maternity & Junior: We offer a full range of sizes to accommodate every body — with no upcharges for plus sizes.
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Built-In Bra Cups & Support: No strapless bra needed. Every dress includes built-in support and structured for a flattering, secure fit.
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Fully Lined, No-Show Skirts: Many budget dresses use a single thin liner that can be see-through in sunlight or bright settings. Our dresses are fully lined for complete coverage.
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Zippers That Won’t Fail: We use premium YKK® zippers because the last thing you need on your wedding day is a broken zipper.
- Designed by Wedding Experts: Our Minnesota-based team brings 100+ years of combined experience. These dresses were built for real weddings, real bridesmaids, and real budgets — like yours.
