Sitewide · Ends Labor Day
10% off everything
Use code LABORDAY at checkout — every category, every order, through Labor Day (Monday, September 7).
Use code: LABORDAYOn sale now
Deals across the whole party
10% off everything with code LABORDAY — plus extra deals on suits, ties, robes and more. Limited quantities, while supplies last.
10% off 
Bridesmaid dresses
Starting at $99
90+ colors, sizes 00–32. 10% off with code LABORDAY.
Code: LABORDAY Shop dresses →
Suits, tuxes & more
20% off + free shipping
Dress the guys too — color-matched to your dresses, free shipping on every order.
Code: SUITUP Shop suits →
Ties & pocket squares
Starting at $19.99
Ties, pocket squares & bow ties in 67 colors — matched perfectly to your dresses.
Shop ties → Ships fast 
Ready to ship
Need it fast? Ships in days
Cutting it close on your date? Hundreds of in-stock styles ship in 3–5 business days — no long wait.
Shop ready-to-ship → Almost gone 
Robes & PJs
From $9.99 (up to 50% off)
Getting-ready robes, PJs & sleep shirts for the whole party. Stock is running low — while supplies last.
Shop robes & PJs →
Dress preservation
Now $330 (was $360)
Protect your wedding dress for years to come with our archival preservation kit. Ships in 3–5 business days.
Shop preservation kits →Just Getting Started Planning?
Start Here, Risk-Free
Not ready to commit? Try before you buy, see colors in person, and grab our free planning guide.
$10 per dress 
Home try-on
Try dresses at home for $10
Order your top picks, try them on at home for a week, then send back what you don’t keep — free shipping both ways.
Shop home try-on → 100% Free 
Color swatches
5 free swatches + free shipping
Not sure on color yet? See our 90+ colors in your own light and feel the fabric before you order.
Order free swatches → Free download 
Wedding planner
Now free (was $19.95)
Our 177-page planning guide — budget worksheets, countdown checklists, vendor questions and day-of details. Rated 4.9/5 by 200+ couples.
Download free planner →Black Friday Sale Details
Your bridesmaids want dresses that look and feel amazing. Unlike most brands, we deliver quality and comfort at an affordable price.
- Free Exchanges & Easy Returns
- Perfect Color Match
- Sizes 00–32, Junior & Maternity
- Built-In Bra Cups & Structure
- Fully Lined, No-See Through Skirts
- Zippers That Don't Snag or Break
- Designed in the USA
What Makes Us Different
Every wedding party deserves an amazing experience.
That’s why we started Kennedy Blue. Brides deserve high-quality, stylish dresses that are affordable and easy to order.
No overpriced markups like traditional salons. No cheap quality or poor service like many online retailers.
Here’s how we’re different:
- Free Exchanges & Easy Returns: Not sure about the fit? Exchange your dress for a different size, style, or color.
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Guaranteed Color Match: Our advanced dyeing process ensures your bridal party matches perfectly, no matter when each dress is ordered.
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Sizes 00–32, Maternity & Junior: We offer a full range of sizes to accommodate every body — with no upcharges for plus sizes.
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Built-In Bra Cups & Support: No strapless bra needed. Every dress includes built-in support and structured for a flattering, secure fit.
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Fully Lined, No-Show Skirts: Many budget dresses use a single thin liner that can be see-through in sunlight or bright settings. Our dresses are fully lined for complete coverage.
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Zippers That Won’t Fail: We use premium YKK® zippers because the last thing you need on your wedding day is a broken zipper.
- Designed by Wedding Experts: Our Minnesota-based team brings 100+ years of combined experience. These dresses were built for real weddings, real bridesmaids, and real budgets — like yours.
