10% OFF Sale Ends 1/19 SEE DEALS

Etta Platinum

$ 134.99

Choose Platinum for custom length options and our highest quality fabrics.

    Find your size
    Order a swatch TRY BEFORE YOU BUY

    Custom length dresses are final sale and cannot be returned or exchanged.

    FREE Exchanges

    Try Before You Buy

    Designed in the USA

    Why Brides Choose Platinum Chiffon

    Salon-quality chiffon with upgraded construction—designed to look more polished, feel more comfortable, and photograph better than standard chiffon dresses.

    • Fabric Tier: Platinum — an elevated upgrade from essential chiffon.

    • Look & Feel: Lightweight and fluid with enhanced construction for a smoother, more refined drape.

    • Best For: Brides who want a polished chiffon look that feels comfortable all day and looks elevated in photos.

    • Construction: Fully double-lined with a soft stretch liner for better coverage, structure, and comfort.
    Moss|Real wedding photo of young trendy bridesmaids wearing muted green dresses from Kennedy Blue

    The Kennedy Blue Difference

    Your bridesmaids want dresses that look and feel amazing. Unlike most brands, we deliver quality and comfort at an affordable price.

    • Free Exchanges & Easy Returns
    • Perfect Color Match
    • Sizes 00–32, Junior & Maternity
    • Built-In Bra Cups & Structure
    • Fully Lined, No-See Through Skirts
    • Zippers That Don't Snag or Break
    • Designed in the USA

    What Makes Us Different

    Every wedding party deserves an amazing experience.

    That’s why we started Kennedy Blue. Brides deserve high-quality, stylish dresses that are affordable and easy to order.

    No overpriced markups like traditional salons. No cheap quality or poor service like many online retailers.

    Here’s how we’re different:

    • Free Exchanges & Easy Returns: Not sure about the fit? Exchange your dress for a different size, style, or color.

    • Guaranteed Color Match: Our advanced dyeing process ensures your bridal party matches perfectly, no matter when each dress is ordered.

    • Sizes 00–32, Maternity & Junior: We offer a full range of sizes to accommodate every body — with no upcharges for plus sizes.

    • Built-In Bra Cups & Support: No strapless bra needed. Every dress includes built-in support and structured for a flattering, secure fit.

    • Fully Lined, No-Show Skirts: Many budget dresses use a single thin liner that can be see-through in sunlight or bright settings. Our dresses are fully lined for complete coverage.

    • Zippers That Won’t Fail: We use premium YKK® zippers because the last thing you need on your wedding day is a broken zipper.

    • Designed by Wedding Experts: Our Minnesota-based team brings 100+ years of combined experience. These dresses were built for real weddings, real bridesmaids, and real budgets — like yours.

    Try Before You Buy

    Order Free Color Swatches

    Not sure which color you want? Choose your favorite 3 swatches for FREE and we’ll ship them to your door. It’s the easiest way to see our 70+ dress colors in person, compare fabrics, and match your vision.

    Get FREE Color Swatches

    Try Dresses at Home for $10

    Pick your favorite styles and sizes to try on at home. We’ll send sample dresses, a measuring tape, and a fit guide—plus a prepaid return label. Try them on, feel the fit, and order with confidence.

    Shop Home Try On Dresses

    Shipping & Returns

    At Kennedy Blue, every bridesmaid dress is made-to-order and crafted individually after you place your order. Here's why that's worth the wait:

    • Higher Quality Takes Time: Our dresses are crafted with precision, never rushed ensuring the quality you deserve.

    • Detailed Inspection & Perfect Color Match: Every dress is carefully inspected for stitching, seams, and zippers, and matched precisely against your chosen swatch.

    Delivery Timelines

    • Standard Production: Ships within approximately 10 weeks

    • Rush Production: Ships within approximately 8 weeks

    • Custom Length, Platinum Dresses: Ships within approximately 14 weeks

    Easy Exchanges

    Not a perfect fit? No problem. You can easily exchange your non-customized dress to ensure the perfect size for your event.

    For more details, see our exchange and return policy.

    Product details

    Meet Etta, the fun and flirty dress perfect for any celebration! Featuring a short skirt, square neckline, adorable bow straps, and pockets, it’s designed to make a statement. With buttery-soft lining, boning for structure, and custom length options, Etta is ready to bring the party. Want a longer version? Check out Sofia!

    Features of Etta Platinum Include:

    • Straps with Bows
    • Square Neckline
    • Square Back
    • Short skirt 
    • Pockets
    • Buttery soft double liner
    • A-line Skirt 
    • Zipper in back
    • Boning in bodice for structure, support and to keep dress’ shape
    • Fabric loop and hook to hide and secure zipper
    • Custom length options

    Fit and Sizing

    While measuring, pay attention to the bust and waist measurements. Our Dresses are made-to-order which means they may not fit to your exact measurements. Once you select your color and size based on our measurement guide, we then make your dress! Oftentimes, alterations are needed once you receive your dress. 

    Model Measurements
     Model is wearing size 4. She is 5’9” wearing 2.5” heels 
    Bust: 34”
    Waist: 27”
    Hips: 39"

    Fabric and Care

    Etta is made from a chiffon fabric which is comfortable to wear and similar in quality to silk, but much easier to clean and care for. This dress is dry clean optional, but can also be washed regularly at home on a delicate cycle. Best of all, the exceptional quality of the chiffon means Etta will hold up over multiple washes so you can make the most of your dress.

    Product Reviews

    Cart (0)
    Your cart is empty!
    Shipping:
    calculated at checkout
    Subtotal:

    Wedding Details

    icons8-calendar-24
    icons8-sort-down-30

    Wedding Details

    Thanks for creating a Showroom! Tell your friends about your Wedding.

    Invite your friends

    1
    Share with your friends
    2
    Join the showroom
    3
    Discuss and choose your favorites
    Email
    Facebook
    Link
    Add more members +
    Skip

    Your invitation has been sent!
    Start choosing your favorite dresses!

    Go To Showroom
    has invited you to her wedding's dress planner!

    Join the showroom to discuss and choose your favorite dresses.

    x

    Edit Showroom details